Web Survey Bibliography
Title Postal recruitment into a longitudinal online panel survey. The effects of different number of reminder
Author Martinsson, J.
Source LORE Methodological Notes, 2013: 3
Year 2013
Access date 16.05.2014
Full text
Abstract
This methodological note reports on an attempt to recruit respondents into a online longitudinal panel survey through mailed postcard invitations to a random population sample. The main
questions answered in the report is whether or not it is feasible to use this strategy to recruit respondents into a non-commercial online panel survey, and how large the effects of follow-up
contacts and reminders are on the recruitment rate. The sample consisted of 2000 randomly selected inhabitants of the Gothenburg region in western Sweden in the age between 18 and 70 years. The topic of the recruitment and the longitudinal online survey they were invited to concerned the controversial political issue of the introduction of congestion tolls around the city of Gothenburg. The sample was divided into three groups, where group A only received an invitation, group B one postcard reminder after the initial invitation, and group C a total of up to three follow-up contacts: one postcard reminder, one telephone call, and one last postcard reminder. No incentives were used. The results show that the recruitment rate in the group with no reminders was 11 percent and the average cost per respondents approximately 6.4 Euros, in the group with one reminder the recruitment rate was 17 percent and the average cost per respondent 7.6 Euros, while in the group
with three reminders the recruitment rate was 27 percent and the average cost per recruited respondent 11.6 Euros. Thus the effect of follow-up contacts is about as high for postal recruitment into a longitudinal online panel as previously found for mail surveys. Further, the cost per recruited respondent increases with the recruitment rate, but most pronounced for when moving from 17 percent recruitment rate to 27 percent.
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Year of publication2013
Bibliographic typeReports, seminars
Web survey bibliography - 2013 (465)
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- Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?; 2014; Murphy, L.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Asking Sensitive Questions: An Evaluation of the Randomized Response Technique Versus Direct Questioning...; 2013; Wolter, F.; Preisendoerfer, P.
- Developing an Inclusive Web Survey Design for Respondents with Disabilities; 2013; Jagger, J.; Schaad, A.; Davis, As.; Falcone, A. E.
- The Impact of Survey Communications on Response Rates and Response Quality; 2013; Barlas, F. M.; Falcone, A. E.; Bellamy, N. D.; Mack, A. R.
- The Smartphone Way to Collect Survey Data; 2013; Stapleton, C.
- A Glimpse Inside the Mind of a Respondent: Using Paradata to Improve Online Surveys; 2013; Pape, T.; Barron, S.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Mobile-Mostly Internet Users and Noncoverage in Traditional Web Surveys ; 2013; Antoun, C.; Couper, M. P.
- Pret met panels [Fun online]; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
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- How Sliders Bias Survey Data; 2013; Sellers, R.
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- Survey Research Response Rates: Internet Technology vs. Snail Mail ; 2013; Lanier, P. A., Tanner, J. R., Totaro, M. W., Gradnigo, G.
- The impact of New Zealand's 2008 prohibition of piperazine-based party pills on young people'...; 2013; Sheridan, J., Dong, C. Y., Butler, R., Barnes, J.
- PRM144 – An adaptable methodology for the design, implementation and conduct of a web-based survey...; 2013; Yeomans, K., Kawata, A. K., Bassel, M., Burk, C. T., Daniels, S. R., Wilcox, T. K.
- The relationships among nurses' job characteristics and attitudes toward web-based continuing learning...; 2013; Chiu, Y.-L., Tsai, C.-C., Fan Chiang, C.-Y.
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- How well do volunteer web panel surveys measure sensitive behaviours in the general population, and...; 2013; Erens, B., Burkill, S., Copas, A., Couper, M. P., Conrad, F.
- Tailoring mode of data collection in longitudinal studies; 2013; Kaminska, O., Lynn, P.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Community Life Survey: Summary of web experiment findings; 2013
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- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- Bringing usability to pretesting of Business Survey Web Forms in Statistics Finland; 2013; Rouhunkoski, J.
- How do we Know Cognitive Interviewing is Any Good?; 2013; Willis, G. B.
- Survey optimisation considerations for Android, Apple and Windows 8 mobile devices; 2013; Owen, R.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- About the Institute of Public Health - Data aspect; 2013; Zaletel, M.
- Analyzing Paradata to Investigate Measurement Error; 2013; Yan, T., Olson, K.
- Too Fast, Too Straight, Too Weird: Post Hoc Identification of Meaningless Data in Internet ; 2013; Leiner, D. J.
- Can timestamp analyses show the bottlenecks in web surveys?; 2013; Andreadis, I.
- Timing in a web based survey: an influential factor of the response rate; 2013; Paraschiv, D.-C.
- Achieving Synergy Across Survey Modes: Mail Contact and Web Responses from Address-Based Samples; 2013; Dillman, D. A.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Collecting Diary Data on Twitter; 2013; Richards, A., Dean, E., Cook, S.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data; 2013; Haney, C.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.